What if we told you...

that dishonesty in children is a positive trait

that arguing in front of your kids can make you a good role model

and that if you praise your children you risk making them fail

...and it was all true?

Using a cutting-edge combination of behavioural psychology and neuroscience, award-winning journalists Po Bronson and Ashley Merryman have produced an innovative, counter-intuitive read that will change the way we interact with our children forever.

They demonstrate that for years our best intentions with children have been our worst ideas, using break-through scientific studies to prove that our instincts and received wisdom are all wrong. Nurtureshock is the Freakonomics of childhood and adolescence, exploring logic-defying insights that have far-reaching relevance for us all.