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There is a mythology around creativity - a hazy system of beliefs developed to try to understand what many believe to be incomprehensible. Because of this mythology, many businesspeople view creativity and innovation as vague and inaccessible, assuming that creativity happens through a largely transcendent process of inspiration to which only a select few are granted access. Fortunately for all of us who need to be more creative or lead our organizations through a creativity process, this is simply not the case, and "The Myths of Creativity" shows how anyone can drop the faulty conventional wisdom of creativity, understand the actual research behind how the creative process works, and ultimately generate impressive creative results.