Ernst and Young Entrepreneur of the Year shares how to grow a successful business. Using the analogy of a boxing match, Hazledine explains that you need to fight the unfair fight to ensure your business success. It's essentially the David and Goliath story - punching above your weight. The Unfair Fight is about how business owners can move from fighting it out with their competition, and often losing, to consistently winning in business and ultimately transcending their competition. It presents simple and powerful concepts and gives people action steps to apply these concepts. Sam wrote it because he found that most business teaching is over-complicated and based on large businesses that aren't relevant to small to medium businesses, and is theoretical and often ineffective or too difficult to implement, especially for small to medium sized business owners. The Unfair Fight is different from what's out there now and it's important for the market because Sam has distilled the information from countless seminars, books, coaching and personal experience, into a simple formula that he has successfully applied in his life to grow his company (www.medrecruit.com) to $20M in revenue in four years and to feature in the Deloitte Fast 50 for four consecutive years. Many people who write business books are academics, or failed business people; Sam is neither and what he has to share produces exceptional results repeatedly. His aim is for this to empower business owners to create exceptional businesses, and he hopes this will become the bible for small to medium business owners...