From the boardroom to the locker room to the living room?how winners become winners . . . and stay that way.

Is success simply a matter of money and talent? Or is there another reason why some people and organizations always land on their feet, while others, equally talented, stumble again and again?

There?s a fundamental principle at work?the vital but previously unexamined factor called confidence?that permits unexpected people to achieve high levels of performance through routines that activate talent. Confidence explains:

? Why the University of Connecticut women?s basketball team continues its winning ways even though recent teams lack the talent of their predecessors
? Why some companies are always positively perceived by employees, customers, Wall Street analysts, and the media while others are under a perpetual cloud
? How a company like Gillette or a team like the Chicago Cubs ends a losing streak and breaks out of a circle of doom
? The lessons a politician such as Nelson Mandela, who resisted the temptation to take revenge after being released from prison and assuming power, offers for leaders in both advanced democracies and trouble spots like the Middle East

From the simplest ball games to the most complicated business and political situations, the common element in winning is a basic truth about people: They rise to the occasion when leaders help them gain the confidence to do it.