Now, after fifteen years of development in graphic design, this expanded and updated Third Edition includes hundreds of full-color images and new material inmany areas, including alphabets, Japanese and Dutch graphics, and the computer revolution which has impacted all aspects of contemporary design and communications. With its approximately 1,200 illustrations, lucid text, and interpretive captions, the book reveals a saga of creative innovators, breakthrough technologies, and important design innovations.

Graphic design is a vital component of each culture and period in human history, and in this account, an extraordinary panorama of people and events unfolds, including: The Invention of Writing and Alphabets Medieval Manuscript Books The Origins of Printing and Typography Renaissance Graphic Design The Arts and Crafts Movement Victorian and Art Nouveau Graphics Modern Art and Its Impact on Design Visual Identity and Conceptual Images Postmodern Design The Computer Graphics Revolution

A History of Graphic Design is recognized as a seminal work; this Third Edition surpasses in detail and breadth the content, design, and color reproduction of previous editions. It is required reading for professionals, students, and everyone who works with or loves the world of graphic design. This comprehensive reference tool is an invaluable visual survey that you will turn to again and again.