Of all the graphic arts, illustration is currently the most dynamic and exciting. In every medium - advertising, book publishing, product design, houseware and home furnishings - new talents are emerging, making their mark and (in some cases) a fortune out of their illustration skills.

But why? In this uniquely presented book, gifted illustrator Mouni Feddag takes on the subject and gives it the treatment it deserves. Witty, dynamic, wide-ranging and visual, this title answers the big questions that illustration throws up.