Electronic Media and Indigenous Peoples

Describes the efforts of various indigenous peoples to present themselves in radio, television, and audio- and videocassettes, based on field research with Irish speakers, Native Americans, Sami in Scandinavia, Maori in New Zealand, and Basque in France. Discusses the historical development of indigenous use of media, details specific programs and management training, and reveals how the electronic media alter indigenous languages and change styles of communication to resemble the majority culture