An essential guide for filmmakers, musicians, writers, artists, and other creative types. Fans, Friends & Followers explores the strategies for cultivating an online fan base that can support your creative career, enabling you to do the work you want to do and make a living at it. Based on dozens of interviews with the artists pioneering new approaches to production, marketing, promotion, collaboration, and distribution, it presents strategies that work - in a straightforward, jargon-free way. Featured artists include YouTube star Michael Buckley; the animators behind JibJab, Homestar Runner, and Red vs. Blue; video artist Ze Frank (theshow); comedian Eugene Mirman; singer-songwriters Jill Sobule and Jonathan Coulton; OK Go frontman Damian Kulash; filmmakers M dot Strange (We Are the Strange) and Curt Ellis (King Corn); writers Brunonia Barry (The Lace Reader) and Lisa Genova (Still Alice); and artists Tracy White, Natasha Wescoat, and Dave Kellett.