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Business Manoeuvre Warfare: Managerial Strategies for the Twenty-First Century
Pech, Richard J. & Pech, Robert M. & Tweed, David M.
This book, written for both the student and the practising manager, uses military metaphors to analyse and improve functionality in modern business organisations. Business Manoeuvre Warfare uses multiple military applications to enhance strategic thinking in business. It is an approach that will focus the organisation, inspire the embracing of change, creativity, and learning; reduce the occurrence of destructive internal politics by harnessing aggressive tendencies and focusing them on the competition; and it will improve the bottom line by reducing costs as it increases efficiency, while outflanking the competition as it improves effectiveness.
Second hand Trade Paperback