Corporations spend billions of dollars annually to woo teen and pre-teen consumers, but today's efforts to control young minds and wallets take marketing strategies to a dangerous new level. This incisive espose takes the reader to the dark side of teen marketing, revealing an aggressive and disturbing world in which adults build careers out of insinuating themselves into 'friendships' with young peoplpe in order to monitor what they wear, eat, listen to, and talk about with each other.